Company facts
- Headquarters
- San Francisco, California
- Most recent report
- 10-Q, filed Oct 30, 2026
- Incorporated
- Delaware
- Filings on record
- 504 filings
- On EDGAR
- CIK 1713445
- Fiscal year ends
- December
- Filer status
- Large accelerated filer
Financials 8 of 11
News 8 of 17
Prospectuses and Registrations 8 of 11
- S-8 Registration statement for an employee plan Feb 6, 2026
- S-8 Registration statement for an employee plan Feb 13, 2025
- S-8 Registration statement for an employee plan May 20, 2024
- 424B4 Final prospectus for an offering Mar 21, 2024
- S-8 Registration statement for an employee plan Mar 21, 2024
- FWP Free writing prospectus Mar 19, 2024
- S-1/A Registration statement for an offering, amended Mar 19, 2024
- FWP Free writing prospectus Mar 15, 2024
Proxies 4
Ownership 8 of 419
- 144 Notice of a proposed sale of restricted stock Nov 6, 2026
- 4 Insider reported a trade Nov 5, 2026
- 144 Notice of a proposed sale of restricted stock Nov 4, 2026
- 144 Notice of a proposed sale of restricted stock Nov 3, 2026
- SCHEDULE 13G Large holder reported a passive stake Oct 30, 2026
- SCHEDULE 13G/A Large holder reported a passive stake, amended Oct 30, 2026
- SCHEDULE 13G/A Large holder reported a passive stake, amended Oct 27, 2026
- SCHEDULE 13G/A Large holder reported a passive stake, amended Oct 21, 2026
Other 8 of 42
- ARS Annual report sent to shareholders Apr 23, 2026
- UPLOAD Comment letter from SEC staff Apr 13, 2026
- CORRESP Reply to SEC staff Apr 6, 2026
- UPLOAD Comment letter from SEC staff Mar 31, 2026
- ARS Annual report sent to shareholders Apr 28, 2025
- EFFECT Notice that a registration became effective Mar 20, 2024
- CERT Exchange certified a listing Mar 20, 2024
- 8-A12B Registration of a security for exchange listing Mar 20, 2024
What to read: Sep 2026 10-Q
SECSift found 3 of 13 sections worth reading, with 3 positive, 14 notable, and 11 negative flags.
Financial Statements (Item 1)
Financial statements and notes with material new cloud commitments, buyback, and litigation.NotableManagement's Discussion (Item 2)
Results list with 7 metrics, user trends, cloud commitments, and tax valuation allowance update.PositiveNotableRisk Factors (Item 1A)
Company-specific risks: search traffic decline, login experiments, AI competition, VLOP designation, UK GDPR fine.Notable- In 2025 began integrating AI search into core search; also using generative AI for ads and translation.
- Employee headcount 2,555 as of Dec 2025, up from 2,233 a year earlier.
- In September 2026, a bad actor compromised HBO Max's verified Reddit account and ran malicious ads for ~48 hours.
- Dutch AP inquired into content licensing compliance with GDPR; Reddit contests investigation methods.
- Federal NOL carryforwards ~$1.7B; state NOLs ~$806M begin expiring 2026 if unused.
- Revolving credit facility renewed July 2025: $500M through July 2030, secured by substantially all assets.
- $1.0B share repurchase authorized Feb 2026; no obligation to buy, may be suspended.
- CEO Huffman controls ~75% voting power via voting agreement with Advance; controlled-company eligible.
Negative- Search traffic declines in the current quarter may continue, pressuring DAUq growth and ad reach.
- Login experiments start Q4 2026; global implementation may reduce total users and ad reach.
- Net loss of $(484.3) million for FY2024; history of losses and may incur losses again.
- Revenue 94% advertising in FY2025; top 10 advertisers 21% of revenue, no long-term commitments.
- AWS outage on October 20, 2025 made platform temporarily inaccessible; no business interruption insurance.
- Content licensing revenue depends on two partners whose agreements are approaching end of current terms.
- EU designated Reddit a VLOP in August 2026; compliance deadline January 2027 adds cost and risk.
- UK ICO issued a penalty notice for alleged UK GDPR violations; Reddit is appealing.
What changed: Sep 2026 vs. Jun 2026
About 7% of RDDT's Sep 2026 10-Q is new information. 43 paragraphs were added, 184 changed, and 33 removed. Below are the most important lines SECSift identified.
New
- New risk factor: 'Changes to our marketing expenditures for user acquisition can negatively impact both our user growth rate and advertising reach.'.
- New risk factor: 'Our upcoming experiments with requiring users to log in to an account to access parts or all of Reddit's platforms, services, or content, and subsequent implementation of such logged-in requirements, could have adverse impacts on our business.'.
- New risk factor: 'The development of AI agents allowing users to access Reddit content without accessing our platform directly could harm our business.'.
- New risk factor: 'Unauthorized and uncompensated scraping, copying, and use of Reddit content and data could undermine our content licensing business, enable competing products, and impair our ability to protect users’ privacy and deletion choices.'.
Changed
- Cash and cash equivalents fell to $1.4 billion from $1.5 billion as of September 30, 2026 vs June 30, 2026.
- Cash and marketable securities rose to $3.0B as of Sep 30, 2026 from $2.8B as of Jun 30, 2026.
- Marketable securities rose to $1.7 billion from $1.3 billion as of September 30, 2026 vs June 30, 2026.
- Net income rose to $283.3M for Q3 2026 from $252.8M in Q2 2026, up 74% YoY vs 183% YoY in Q2.
- Company reversed prior plan to stop reporting logged-in/out DAUq; now continues reporting them for Q3 2026.
- No directors or officers adopted plans in current period; prior period had two.
- Risk summary bullet on search engines changed from 'Changes in internet search engine algorithms...' to 'Declines in traffic to Reddit from internet search engines during the current quarter could continue or worsen...'.
Removed
- CEO Steven Huffman's 10b5-1 plan for up to 600,000 shares, adopted May 20, 2026, was removed.
- COO Jennifer Wong's 10b5-1 plan for up to 780,000 shares, adopted May 12, 2026, was removed.
- Removed Exhibit 10.1# (employment letter with Christopher Slowe) and 10.2# (employment letter with Benjamin Lee) from the table.
Everything here comes from Reddit, Inc.'s own filings on SEC EDGAR. The filing list is rechecked every hour. SECSift analysis was completed on Oct 30, 2026, from the 10-Q for Sep 2026.